Pour over. French press. Brew duration. Water temperature. You can refine your brewing methods and techniques all you want, but at the end of the day, the coffee beans you use are going to have the biggest effect on flavor. If you’re not buying the best coffee beans possible, you’re cheating yourself out of truly delicious, high-quality coffee.
But choosing the right beans is only half the battle. If you don’t store them properly, they’re going to lose all that awesome flavor before they even make it to the grinder, let alone into your cup. So before you pour good money—and what could’ve been good coffee—down the drain, learn what to look for in your coffee beans, and then what to do with them once you get them home.